山东工艺美术学院
山东工艺美术学院数字艺术与传媒学院简介

数字艺术与传媒学院

数字艺术与传媒学院设有摄影、动画和戏剧影视美术设计三个专业,含商业摄影、数字多媒体设计、动画设计、动漫插画、影视美术、数码影视艺术六个专业方向,建有摄影实验室、动画综合实验室、CG实验室、影视实验室、多媒体工作室,其中摄影实验室为山东省一级实验室。数字艺术与传媒学院重视培养一专多能的现代复合型人才,实行数字技术与艺术设计相结合,努力实现产、学、研一体化,具有一套科学的教学体系。数字艺术与传媒学院所设专业均为社会急需专业,为山东电视台、山东省话剧院联合办学单位。近几年来先后承担国家“十五”国家“十一五”三套系列教材编著任务,出版学术专著36部,发表论文45篇,获省级以上奖励21项。出版电视节目短片38部。学院积极开展国际学术交流活动,与国际上诸多专业院校及机构建有合作交流机制。

School of Digital Art and Communication

The School of Digital Art and Communication offers a bachelor’s degree program with a major in artistic photography, digital multimedia design, animation design, illustration for animation and cartoon, film and television design, and digital film and television art. Among labs of photo, animation, computer graphics, film and television, and multimedia, photo lab has been evaluated as one of the first-class labs in Shandong province. School of Digital Art and Communication set up a scientific curriculum system, and does its utmost to integrate industry, education, and research, at the same time combining digital technology with artistic design. As a close partner of Shandong Television Station, and Shandong Theater, the school provides majors, which are designed to suit employment needs to make students expert in one specialization and good at many specializations. Besides teaching, the faculty members are deeply involved in scientific research. During the past three years, 36 academic books and 45 papers were published, 21 awards at provincial level or above were received, 38 television programs were broadcast, and about 560 design works were developed at the school.

我院下设的四个专业的具体情况介绍如下:

一、摄影专业:

摄本专业培养适应社会主义现代化建设所需要的,具备摄影技术、摄影艺术创作等方面专业知识的高级人才,具有一定的理论研究和实践创作能力,能在新闻宣传单位、平面媒体制作公司、出版类企事业单位从事有关的专业人才,设置了商业摄影和数字多媒体设计两个专业方向,核心课程包括摄影技术、商业广告设计、广告摄影、创意摄影等。

二、动画专业:

本专业培养适应现代社会所需要的,具备动画二维与三维技术、卡通造型设计、动画创作等方面知识的专业人才。能在动画制作公司、电视台、影视制作公司、美术出版类企事业单位从事动画设计与制作工作,设置卡通漫画设计和动画艺术设计两个专业方向,核心课程包括动画三维与二维技术、卡通造型设计、运动规律、动画制作、分镜头创作等。

三、戏剧影视美术设计:

本专业培养适应社会主义现代化建设所需要、具备影视策划、编导、特技制作等方面专业知识,能在剧院(团)、广告公司、宣传文艺部门、电视台、电视剧制作中心从事影视美术设计与制作的高级专业人才,设置数码影视艺术设计、戏剧影视美术设计和影视剪辑与编导等专业方向,核心课程包括数字三维技术、影视节目制作与包装、编导与剪辑、影视广告制作、纪录片创作、影视美术场景设计、演出空间设计、节目策划与编剧等。

四、多媒体设计专业:

致力于培养高层次具有艺术知识、技术知识交叉复合型数字艺术设计人才,培养学生的创新能力、学科交叉研究能力、媒体理论和媒体实践能力,使学生不仅掌握数字科技技术和传媒技术,又具有将理性思维和艺术融合为一体的能力。满足社会各行各业的广泛需求,适应于专业数字技术公司、电视台、电影厂、新闻出版、网络媒体、广告制作、电脑游戏、软件开发、IT企业、院校及科研单位等行业。

Photography

The major includes two areas of specialization: commercial photography and artistic photography. It focuses on theoretical knowledge, as well as, practical skills in photographic technology and photographic art. The students’ specialized talents enable them to work with news and publicity departments, graphic media companies and publishing houses. Core courses include: photographic technology, commercial advertising design, advertising photography, and creative photography.

Animation

The major includes two areas of specialization: animation and cartoon design, and animation art design. To meet the requirement of china’s modernization, it provides students with professional knowledge in 2-D and 3-D animation technology, cartoon design and animation production. This develops them into competent animation designers and producers with animation companies, television stations, film and television companies and fine arts publishing houses. Core courses include: 2-D and 3-D animation technology, cartoon modeling design, moving rules and animation production

Film & television design

The major includes the following areas of specialization: digital film and television design, film and television editing and directing. In order to meet the demand of China’s social development, it provides students with professional knowledge of film and television planning, editing, directing and special effects. This enables them to become film and television designers and producers in theaters, advertising companies, publicity departments, television stations and TV drama production centers. Core courses include: digital 3-D technology, film and television production and packaging, editing and directing, film and television advertising, documentary, performing space design, program planning and playwriting.

Digtal media desig

We provide training in advance multimedia digital design as well as nurturing students artistic and creativity abilities, Our program includes research on media theories and hand-on practice on standards in the industry. We aim for the students not only to grasp the digital science and technology but also to get a sense to utilize the technology to express their creativity. With this, we believe that our students will be prepared to meet the challenges presented in television stations, movie companies , press, Internet, advertisement, computer games, software development, IT as well as university research .

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